About Fluidra | Global Leader in Swimming Pool Equipment

About Us

We are the global leader in pool and wellness equipment and connected solutions.

Founded in 1969, Fluidra has long-standing experience in developing innovative products and services in the global residential and commercial pool market. Fluidra’s portfolio includes some of the most leading brands widely recognized worldwide, such as AstralPool, Zodiac, Jandy and Polaris, among others.

Fluidra’s, purpose, mission, vision and values

are our North Star, guiding the daily decision-making of our team to ensure we build a resilient culture across our organization.

Purpose: We turn water into a better world

Water is a resource as essential as it is transformative, and in every drop, we see an opportunity to make a lasting difference. Whether in pools or wellness spaces, our purpose reflects a commitment to creating an impact that transcends installations and services, an impact that touches people’s lives and cares for the planet.

At the heart of our purpose is a promise: To innovate, care, and act responsibly. Every step we take, every project we undertake, is a way to enhance life through water. Together, we aim to build a world that is more balanced, healthier, and sustainable, for today and for generations to come.

Vision

To enhance lives through innovative and sustainable solutions that transform the way people enjoy water for recreation and health.

Mission

Our mission is to create the perfect Pool and Wellness experience responsibly.

Our mission by stakeholder

Supplier

Fluidra develops strong partnerships through innovation, quality, service level and cost.

Planet and Society

Fluidra commits to use sustainable products and practices to protect future generations.

Customer

Fluidra helps grow their business by providing innovative quality product and services.

End user

Fluidra creates the perfect pool and wellness experience to enhance comfort, enjoyment and peace of mind.

Employee

Fluidra provides a great place to work where the employees can realize their full potential and be recognized.

Stakeholders and investors

Fluidra generates sustainable value within an ethical business and financial environment.

Our Journey

1969

Astral S.A. founded

The Planes, Serra, Corbera and Garrigós families established Astral Construcciones Metálicas, the first step towards Fluidra as we know it today, to manufacture components for pools.

1970 - 1979

Astral begins its expansion

During the first 10 years, the company opens its first manufacturing plant in Polinyà (Barcelona), its first sales branches in France and Italy, and it starts to export its products.

Astral launches its first branch offices in the international market, starting in France in 1976 and then in Italy in 1977.

The production of injection-molded plastic parts begins in 1978 at Plasteral, which would then become the first company of its kind exclusively distributing products for pools.

Exports to Denmark and Australia begin.

1980 - 1989

Creation of Astral´s manufacturing platform

The company´s second decade is spent setting up the Cepex, Sacopa, CTX and Poltank factories. Sales companies Astral UK in the United Kingdom, Marazul in Portugal and Astral Export are also formed.

Poltank, a manufacturer of polyester filters opens its doors in 1980. In 1984, Cepex, a company manufacturing accessories and valves for fluid handling, is established. Sacopa, a production plant specializing in injection-molded plastic, opens in 1985. Astramatic, a wastewater treatement company is launched in 1986, as is CTX, a company which manufactures chemical products for water treatment.

The international expansion continues with the opening of sales branches in the United Kingdom in 1984 and Portugal in 1988. Astral Export is created as a company dealing with foreign markets. It would later become the cornerstone and springboard for creating the international network of branch offices.

2000 - 2007

Entering a New Era of Growth

Fluidra entered a new phase of expansion by establishing subsidiaries in Russia, Morocco, India, and Portugal, while consolidating operations in Spain through the creation of AstralPool España in 2001.

The company also founded Trace Logistics to manage warehousing and distribution operations.

In 2003, Fluidra became a main sponsor of the FINA World Swimming Championships (BCN03).

In 2007, Fluidra was officially listed on the stock exchange, marking a significant milestone in its corporate journey.

2008 - 2013

Restructuring and Global Expansion

During a time of global economic uncertainty, Fluidra focused on strengthening its operations in Europe while accelerating its international expansion. This included the creation of Fluidra España through mergers, a streamlined organizational structure, and the introduction of cash & carry outlets.

The company extended its global footprint by opening new subsidiaries in Belgium, Cyprus, Thailand, South Africa, Egypt, Malaysia, the Middle East, Serbia, Brazil, Indonesia, Jordan, Romania, and Montenegro.

Strategic acquisitions during this period included Spei (later Certikin Italia), Aquaproducts (USA), Aquatron (Israel), and Veico (Brazil), along with a joint venture with Chinese firm Youli, enhancing its capabilities in fluid handling technologies.

2016 - 2017

Strategic Growth through Acquisitions and Merger

In 2016, Fluidra expanded its footprint in Europe with the acquisition of Dutch company SIBO and French brand Sunbay, while divesting Calplas to streamline its portfolio.

In 2017, Fluidra announced a landmark merger with Zodiac®, a U.S.-based global leader in premium pool and spa solutions. This union marked a major milestone, creating a cutting-edge organization with global reach.

That same year, Fluidra also acquired Belgium’s Riiot Labs, known for smart pool connectivity, and Italy’s Piscine Laghetto, a designer of premium above-ground pools. The company also divested ATH to sharpen its focus on Pool & Wellness.

2018

Fluidra and Zodiac merge

The two companies seal the deal on 2 July 2018 and create a global leader in the pool sector.

The new Fluidra is launched: a single organization with the biggest portfolio of recognized brands and with the widest range of products to deliver a better service to the market.

Fluidra releases the Strategic Plan 2022 – Your perfect pool experience.

Sale of Aquatron Fluidra has reached an agreement with the Austrian firm BWT Aktiengesellschaft on the sale of its subsidiary Aquatron, a manufacturer specialized in automatic pool bottom cleaners. The sale forms part of the merger between Fluidra and Zodiac approved by the European Commission on 2 July this year, and is now subject to regulatory approval for such sales.

2019

Fluidra celebrates its 50th Anniversary

The company marks its first 50 years, celebrating its humble origins and journey to becoming the global leader in its sector

2022

Fluidra to become part of the IBEX 35

The company was selected to join the Ibex 35. Major acquisitions are made in the USA and Belgium.

Fluidra was selected to join the Ibex 35. Technical Advisory Committee selected the company to become part of the main index of the Spanish Stock Exchange, the IBEX 35, on March 29, 2021. This decision comes after a strong performance track record and very encouraging future prospects.

At the same time, Fluidra strengthened its leading position in the sector with the acquisitions of the Splash and Zen business (Belgium), Built Right (USA), Custom Molded Products (USA), S.R. Smith (USA), and Taylor (USA)

2024

Fluidra appoints Jaime Ramirez as Chief Executive Officer

Fluidra, the global leader in equipment and connected solutions in the pool and wellness sector, appoints Jaime Ramirez as the company’s new Chief Executive Officer (CEO) effective 1 June 2024. The appointment follows a comprehensive succession planning process by the Board.

Fluidra & Teams

Continuous innovation is one of our core pillars, enabling Fluidra to offer increasingly automated, efficient, sustainable, and cost-effective products and services. Fluidra operates an extensive industrial and logistics network, with over 36 factories in 12 countries and logistics hubs in all key markets working alongside reliable specialized third-party suppliers. Each of Fluidra’s production plants is a leader in its field. With more than 50 years of experience in production technologies and lean principles culture, they all share the same goal: achieving operational excellence and consistently delivering the best possible service to our customers.

Europe

Latin America

Africa

Asia

Oceania

USA and Canada

Trust & World-Class Service Standards